Giles Peyton-Nicoll: Creative Director & Visual Designer

About

Giles Peyton-Nicoll
Creative Director & Visual Designer

With a decade+ experience in digital media, bringing award-winning creative strategy, vision, communication, and management with an emphasis on usability for global brands. Brand development, advertising & brand campaign strategy, UX/UI design, social media engagement and cross-platform product development.

Email: [email protected]
Linkedin: gilespn
Blog: blog.giles.me

[CV]

Branding20 Logos
A selection of brand identities developed for international companies, agencies and direct clients.

Client: Various
Role: Direction & Design
Agency: Various

Branding
Product
Mobile
DigitalLightbox
As Creative Director I am exclusively responsible for the design and creative management of the Lightbox brand, product development, and the UI/UX across multiple platforms including Android and Web.

Client: lightbox.com
Role: CCO, Creative Director,
Product Designer, UI/UX.

www.lightbox.com

Download the App

Product Reviews

Naming
Branding
DigitalNakama
Nakama is a global recruitment agency specializing in digital and creative professionals. The brand name means "Circle of friends".

The website had to be updatable by staff and accessible to a global audience.

Best Newcomer Winner - MARA 2010.

Client: Nakama
Role: Brand Consultant & Guardian
Agency: Devil May Care

www.nakamaglobal.com

Branding
DigitalHighams
A recent aquisition by the Nakama group.

The brand needed a facelift to associate it with the parent group whilst leaving it with a unique identity.

Client: Nakama
Role: Brand Consultant & Guardian
Agency: Devil May Care

Branding
Digital40 four
An unusual brand identity for an accountancy firm specializing in the new generation of businesses.

The award winning identity was featured by 'Branding Served' and 'Typography Served'.

After many requests I developed the identity into a full character set typeface.

Client: Various
Role: Direction & Design
Agency: Devil May Care

Branding
DigitalSpaceAP
The studio of chartered Architect Sonia Pabla-Thomas and partners.

The brand identity and assets were designed with the three core values of SpaceAP. Simple, Functional, Modern.

Client: SpaceAP
Role: Brand Consultant & Designer
Agency: Devil May Care

www.spaceap.com

Branding
Digital
MotionFuture Entertainment
Virgin Media wanted a new identity for their sister company (Future Entertainment).

The identity needed to break from their normal approach and guidelines, and distinguish it from the existing brands owned by the Virgin Media Group.

Future Entertainment had to be seen to have the organisational structure and prowess of its holding company but with an autonomous approach to its products and sales.

Client: Virgin Media
Role: Direction & Design
Agency: Devil May Care

Branding
Product DesignMelogy
Melogy is a premium brand and product range specialiszing in the science of male grooming.

Founder Carmelo Guastella, barber to the stars, is an expert in shaving, skincare, haircare and cosmetic formulation.

The products were designed using state of the art processes and materials to ensure the highest quality to fit the market positioning.

Client: Carmelo Guastella
Role: Direction & Design
Agency: Devil May Care

Branding
Strategic
Interactive
MotionSmartTeam
Ernst & Young is one of the top four professional services firms in the world and is moving in to the 'Smart-Advisory space. Smart is the generic term adopted for a set of protocols and products available to help towns and businesses use and distribute energy in more effective ways with less impact on the environment.

Along with the brand naming and identity a set of clear graphic interfaces and interactive models were created as part of the advisory toolkit.

Client: Ernst & Young
Role: Direction & Design
Agency: Concep Evolution

Product
UI/UXPanicBox
Developed as part of a 48 hour Lightbox 'hackathon'. The PanicBox personal alarm systems features include: Button, headjack, impact and voice activation. Once activated the geo location is recorded along with sound and video clips, the data is uploaded to the PanicBox website.

There is also a guardian setting to alert Panicboxers in the area, the guardian can listen to the situation and ascertain the validity and alert the local authorities.

Client: Lightbox
Role: Direction & Design

Design
Production consultantLiquid Threshold
After 20 years of practice, structural engineering firm Atelier One has gained an international reputation.

Liquid Threshold celebrates their achievements and chronicles their projects.

Acting as their creative consultant during the production of the book, the quality and style of their work had to be reflected through clean design, perfect print and beautiful finishes.

Client: Atelier One
Role: Direction & Design
Agency: Devil May Care

Buy the book

DesignMagnum Folios
Portfolios for the Magnum Photographers.

Magnum is a world renowned photographic cooperative, its members are considered to be the best in the world with an archive of iconic images dating from the Spanish Civil War to the present day.

Client: Magnum
Role: Direction & Design
Agency: Devil May Care

Advertising
Strategic Creative
Panasonic
Memories Matter
Panasonic wanted to market their new HD products.

The message focused on capturing milestones in an average person's life. Press and TV ads were created adopting the strapline "Because memories matter - capture them in HD".

Client: Panasonic
Role: Direction & Design
Agency: Billington Cartmell

Advertising
Strategic Creative

Ariel
Waterwise Campaign

P&G wanted a socially and environmentally responsible campaign. Intensive study of their product research data uncovered a scientific breakthrough, an active compound that purifies water. The proposal was to utilise this in a commercial proposition offering to donate 10 litres of water per special pack of Ariel. The campaign received celebrity backing, potentially saving 4,000 lives a day and increased sales.

Client: Proctor & Gamble
Role: Strategic Creative
Agency: Proximity, Saatchi & Saatchi